QUARTER POUNDER + McDonalds + TOKYO, JAPAN
Tokyo’s current trend of taking fast food chains and cafes and rebranding them into high-end luxury versions of their former selves has taken a horrible turn this day. While brands such as Mr. Donut get it right with “and on and,” McDonalds has pulled a fast one with their new “QUARTER POUNDER” brand fast food chain. Their website is sleek, simple, two colors with big photos. Their packaging also sleek, no-obvious-brand
and on and donuts
+ TOKYO, JAPAN
I ask, how far can you push a donut? There are the standards of course, chocolate glazed, original glazed, coconut, plain, etc. Then there are the experiment types out there, Valhronna chocolate, pistachio, peanut butter filled. Those experimental ones come at a price though, and for casual morning people, it’s a choice between spending you lunch money on breakfast and forgoing lunch, or spending it on lunch. There’s hope though,
